Hypocritical Beauty Product Marketing?
April 2, 2018 by Lillybeth Melmoth in Skin Care 0 Comments

Walking past the pharmacy in Tauranga Hospital, I was (rather easily) enticed off my path and into the store when I noticed the pretty stand of NATIO cosmetics. A relatively new brand, NATIO is a reasonably priced “bridge-brand”; designed to fill the gap between supermarket and department store brands. Natio’s tagline is “Natural Australian Beauty”, although in the FAQ on their website you can read the following: Q: Are Natio products 100% natural? A: Natio creates skincare and cosmetics that combine the best of nature and science. We use botanical extracts instead of mineral oils, and pure essential oils to fragrance the products. We also avoid animal testing and ingredients derived from animals. However, we do use the best compounded stabilizers to ensure that our products reaches you without contamination and remains pure until your very last drop. In other words, the answer is ‘no.’ But that’s OK! ‘Natural’ doesn’t equal ‘better’ or ‘safer’. So let’s see what stabilisers they are refering to here… What they refer to here as ‘stabilisers’ are chemical preservatives they use in their products, predominantly from the group of chemicals called parabens. Parabens have gotten a bad rap in recent years-but most of it without […]

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