The Biggest Cause of ‘Ugliness’

The Biggest Cause of ‘Ugliness’

Worse than the hideousness of hand-made Christmas jumpers/sweaters like the ones above…

The SUN, not AGE, is the biggest cause of ‘ugliness’ on the skin. 

So you know the sun causes skin cancer, melanoma and sun burn.  And you probably apply sunscreen to prevent yourself from burning in the Summer.  But did you know the sun, not getting older, is also the biggest cause of ugliness?

Wrinkles, redness, sagging, loss of elasticity and firmess, blotchiness, hyperpigmentation, and sun spots…these things we often attribute to ‘getting old’, but in reality, it’s not age that causes these, it’s the SUN.

Even while you don’t burn, the UVA rays of the sun, which penetrate deeper than the burning UVB rays, cause wrinkles, sun spots and permanent UVA damage – yes, even without a sunburn – and within the first minute of sun exposure.  You probably don’t bother slip-slop-slapping just to get your mail from your letterbox, or drive to the dairy, but these small ventures out into the sun accumulate in damage to your skin.

This everyday sun exposure, as opposed to spending long periods on the beach or outdoors, is called ‘incidental’ sun exposure and is cause enough to apply sunscreen daily, no matter where you work or live.

Paula Begoun, “The Cosmetics Cop” says,

“If you are not using a sunscreen with SPF 15 or greater, that contains the UVA-protecting ingredients of avobenzone, zinc oxide, titanium dioxide, Mexoryl SX, or, outside the United States, Tinosorb, then you are doing nothing of lasting value for the long-term health of your skin.

Whaaa?!! 

Did you get that?  Spending money on the latest-science moisturiser or splurging on beauty treatments is mostly useless if you are not using a great sunscreen.

Using a UVA/UVB (broad spectrum) sunscreen SPF 15+ will protect you from most of the damage caused by the sun and lessen the development of all the above skin challenges, plus deadly skin cancer, melanoma and sun burn.

Wearing a great sunscreen daily is your BEST form of skin care.

But decent, affordable sunscreens can be hard to find. When asked by a customer what sunscreen I recommended, I was going to recommend both a Mary Kay brand sunscreen and the Neutrogena one I was currently using (Age Shield SPF 55), but first I checked the updated ‘BEST SUNSCREENS’ list on Beautypedia.  And I’m so glad I did.

Beautypedia is an online review database of all the big name beauty brands.  The ‘best sunscreens’ reviewed can be found in the ‘best products’ category lists. I found the Neutrogena one had been removed from the ‘best’ list, due to a sensitising preservative.  So I looked for another one I could recommend alongside the Mary Kay sunscreen (wanting to also offer an alternative brand) but I found all these best-rated sunscreens are either not on the NZ market, outrageously overpriced…or both!

Feel free to do the research for yourself, but I can tell you very few of the sunscreens on these lists are accessible in NZ at a reasonable price.  You need one that’s not so expensive you’re afraid to apply it liberally, as you need, for effective protection. My favourite sunscreen is a tinted moisturiser from ‘Paula’s Choice’ which I personally use and sometime keep in stock for purchase, around $40.

Want me to recommend a Paula’s Choice sunscreen for you? Afterwards, you can order it online yourself or from me if I have it in stock. There are no strings attached to this offer:

Call me for a free 15 minute phone chat about your sunscreen or product needs: 021 150 1605

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