How did you feel after your first browse through Beautypedia? Disappointed? Shocked? Pleased? Relieved?
Recap for new readers: Most advice we receive as consumers is biased toward one brand or product and is profit-driven. Think of the beauty counters at Farmers or your local chemist or department store. Even most beauty-related ‘articles’ online and in magazines are written with the single purpose of driving product sales. And products listed as ‘beauty editor faves’? They’re usually paid product placements, not genuine, insider recommendations like the fun lay-out leads us to believe. Want proof? See part one, then part two.
In this post – part three of four – I’ll show you how to find and master your best makeup colours and techniques…and why most in-store ‘makeup consultations’ are a waste of time and money.
The second essential for becoming your own beauty expert – after finding unbiased product recommendations – is to discover and master the makeup colours and techniques that suit you. You need advice based on what suits your unique features and challenges – not merely trends or what suits your best friend or sister. Only then can you can be confident you’re wearing some of your best makeup colours and techniques that work for you, rather than being swept up in trends which change every season.